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ADDYLand Logo

As part of the 50th Annual ADDY Awards to be held by the Montgomery AdFed in 2010, ghostlab.DS donated a part of its resources to develop a special identity for the event. The client's only request was that the logo adhere to a Candyland theme that they wished to cultivate.

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ADDYLand Mascots

Aside from that I was left to my own devices, using research to find a range of influences that spanned from Willy Wonka to Skittles and (of course) Candyland itself. To further assist in the development of the brand, I created and illustrated characters that could then be used in a variety of marketing materials.

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ADDYLand Collateral

These elements were then used in a variety of print and online collateral including postcards, posters, enewsletters, and ticket stubs by myself and other designers. I even helped to design and develop the inital phase of the event website.

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The development of an effective logo design requires not just good design skills, but a willingness to do research and explore what makes your company unique.

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Custom illustrations that complement your brand which can then be applied to marketing materials including icon design, character design/mascots, and infographics.

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Visual solutions that extend the strength of your brand, emphasizing graphic production to ensure the highest quality in both creative design and techincal execution.

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